DUBLIN, Ireland - The international expansion of cloud communications platform MessageBird is to extend to Ireland.

The Amsterdam-headquartered company which has offices in its home city, San Francisco, London, Hamburg, Sydney, and Shanghai, is opening its latest office in Dublin.

Led by former Salesforce and Oracle executive, Roberto Marzo, the new office will service the group's European customer base.

"Businesses across Europe are looking to access cloud communications technology to create brand building customer experiences for their customers. As our enterprise customer base across Europe has more than doubled in the last 18 months, we're excited to add additional resources in Dublin to meet this growing demand," Marzo, who is Vice President of Sales Strategy and Business Operations for MessageBird said Thursday.

Welcoming the announcement, Ireland's Minister for Business, Enterprise and Innovation Heather Humphreys said: "I am delighted to welcome MessageBird, one of Europe's fastest-growing companies, as it opens its new office in Dublin, which will employ 50 people over the next two years. This is a reflection of our attractiveness for companies in the ICT sector. We have the skills and talent pool available to enable the company to grow and to embed their operations in Ireland."

Mary Buckley, IDA Ireland's Executive Director added: "International companies continue to be attracted to Ireland due to the ease of access to a talented workforce. Dublin is an internationally recognised technology hub where companies, including those like MessageBird, which are scaling their global operations at a rapid pace, can set up quickly and efficiently as they serve their expanding customer base internationally."

Since its foundation in 2011 by Robert Vis, MessageBird has built a global cloud communications platform that makes it possible for consumers to communicate with businesses in the same way they do with their friends and family - on their preferred channels, on their preferred timelines and with all the context of previous conversations.

With easy-to-implement MessageBird technology, businesses are creating experiences that delight customers and keep them coming back, time and time again.

Since MessageBird's launch in 2011, the company has been been focused on building a global communications infrastructure that enables businesses to connect with customers in virtually every corner of the planet. Today, MessageBird serves over 15,000 customers from globally recognized brands such as Hugo Boss, Rituals Cosmetics, Lufthansa Airlines, Google and SAP to fast-growing startups such as Hello Fresh, SuitSupply and Uber.

"Our decision to open our newest office in Dublin comes at a time when enterprises of all sizes are realizing that a brand's ability to deliver an engaging and convenient customer experience can build loyalty and create lifetime customers. Until now, big brands, like Amazon, had the edge on creating these types of experiences for customers. But today, with platforms like MessageBird, the road to Amazon-style brand loyalty isn't as long as it once was - even for brands without Amazon-sized resources. These days, easy-to-implement technology is more accessible and affordable than ever," Marzo said.

"Our mission at MessageBird is to make it as easy and convenient for a customer to communicate with a business as it is for them to communicate with friends and family. Our platform makes it possible for customers to reach a business on whatever channel they prefer and on the timeline that works for them  - no more waiting on hold. Best yet, with the technology we provide, interactions between customers and businesses can be just like conversations with a friend. After all, when you're talking to a friend, each conversation picks up where it left off - you don't have to start from the beginning each time you connect."

"As more businesses adopt our platform, it's important that we provide not only the best technology, but that we help business be successful in their adoption," Marzo continued. "That's why we decided to launch our next European office in Dublin, Ireland. As the base of operations to over a thousand international companies, Ireland is home to a diverse pool of talent that will help us support our customers across Europe. Our initial focus will be on hiring for sales, customer success and support. We have over a dozen positions available right out of the gate and we expect that number to easily double within the year."