Massive corporations like Coca-Cola have a primary goal: Sell their products to make money. Sometimes, if they're lucky, that goal aligns with another endeavor: Make peace. A new three-minute advertisement released by the beverage company this week aims to do both. Coca-Cola filmed the advertisement in two locations: Pakistan and India, South Asia's nuclear-armed neighbors mired in ...
Protesters from the Kashmir National Party (KNP) demonstrated in front of the Pakistan High Commission in London against the recent killing of their leader Arif Shahid in Pakistan. "It was a targeted killing and the purpose was to get rid of Arif Shahid because of the struggle he was pursuing. He was a thorough nationalist and many people admire his struggle. He becomes a martyr in the freedom ...
Former chairman of the Pakistan Cricket Board (PCB), Lieutenant General (retired) Tauqir Zia, along a few former and current players and administrators, have serious reservations on the mechanism adopted by the PCB, and is demanding the imposition of ad-hoc on the board. The Daily Times quoted Tauqir as saying that ad-hoc for at least three months is the need of the hour to fix ...
Pakistan Muslim League-Nawaz (PML-N) chief Nawaz Sharif, has told newly elected lawmakers that Pakistan has no other option apart from negotiating with the Taliban in the interest of peace. The Express Tribune quoted Nawaz, as saying that the Taliban invitation for dialogue should be taken seriously. Nawaz said the bullet is not a solution, adding they want to use each and every option ...
Pakistan Muslim League-Nawaz (PML-N) chief Nawaz Sharif has vowed his government would continue its work for the betterment of the people and would bring about positive change in the first 100 days of his government. The Daily Times quoted Nawaz, as saying that the PML-N was all set to rid the country of all sorts of problems and crises, including energy shortage and terrorism, despite meagre ...
The Tailor of Panama
Pierce Brosnan is best known today for playing James Bond, the world's most famous British superspy, in the last three installments of that long-running series. In John Boorman's The Tailor of Panama, he again plays a British spy, but not one you'd expect. His Andy Osnard, who at the beginning of the film is sent to Panama in exile, is a devious, callous, crude, greedy, sex-obsessed, self- ... ...
The All Hurriyat Conference called for a complete shutdown and a protest march in Kashmir on Tuesday to commemorate the death anniversary of prominent separatist leader Mirwaiz Moulvi Muhammad Farooq. Riyaz Ahmed, a local resident, said: "On this date, when Mirwaiz Molvi Farooq was assassinated. At that time he was the Chairman of the Hurriyat conference when he was killed. So, to honour him we ...
Pakistan Army Chief General Ashfaq Parvez Kayani has said that the people of Pakistan have defied and defeated unfounded dictates of an insignificant and misguided minority in the general elections. The Daily Times quoted Kayani, as saying that in the recently conducted general elections, the nation has amply demonstrated that it can withstand any challenge. Kayani said that as a nation, their ...
Pakistan President Asif Ali Zardari has claimed that "conspiracies" hatched by national and international institutions led to the Pakistan Peoples Party's defeat in the general elections. The News quoted Zardari, as saying that the PPP could have won 40-45 seats in the Punjab. He added that his party would play the role of opposition with full vigour. Zardari said he could not take part in ...
Pakistan's banned fast-bowler, Mohammad Asif, is yet to give his consent with regards to taking part in the anti-corruption rehabilitation program of the Pakistan Cricket Board (PCB). Following the Court of Arbitration's (CAS) decision to reject appeals of Asif and Salman Butt against their bans, the International Cricket Council (ICC) urged them to take part in a rehabilitation process, and ...
The British government has contacted Pakistan Tehreek-e-Insaf (PTI) chief Imran Khan with regards to his concerns for the safety of party workers in Karachi, his sister has said. Khan's sister, Aleema, said that her brother was concerned about the safety of the PTI supporters protesting in Karachi, since supporters and leaders were receiving threats, reports The Express Tribune. She further ...
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The world's best known footballer was speaking after formally announcing his retirement.
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Massive corporations like Coca-Cola have a primary goal: Sell their products to make money. Sometimes, if they're lucky, that goal aligns with another endeavor: Make peace. A new three-minute advertisement released by the beverage company this week aims to do both.
Coca-Cola filmed the advertisement in two locations: Pakistan and India, South Asia's nuclear-armed neighbors mired in political mistrust that has spurred three historic wars. The company set up Coke vending machines outfitted with live-streaming cameras and 3D touchscreen technology in shopping malls in Lahore, Pakistan and New Delhi, India to entice people to virtually cross the border dividing them.
Curious onlookers were invited to stand before the machine, from which they were filmed and streamed in real time to the screen of the vending machine on the other side of the border, and interact with the person they saw peering back at them.
Coke and the advertising group Leo Burnette asked people to interact with the strangers opposite them before drinking a can of Coke dispensed from the machine.
Men and women, old and young, "touchrdquo; hands, wave, dance, toast and make peace signs through the screens. ...
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- Coke Ad Hawks Pop Peace to India Pakistan
- Kashmiris in London protest against the killing of their leader in Pakistan
- Ex-PCB chairman Tauqir demands imposition of ad-hoc on board
- Talks with Taliban only option for Pakistan Nawaz Sharif
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